10 Categories of Customer Support Video Applications


As society evolves, video is becoming increasingly important in the customer support use cases of companies. Firstly, video is an engaging and effective way to communicate information and instructions to customers, making it easier for them to understand and retain the information being presented. Secondly, video can be accessed and viewed at any time, making it a convenient and flexible option for customers who may need assistance outside of normal business hours. Thirdly, video makes customer support more personal and personable, which can help build stronger relationships between companies and their customers.

There are many different categories of customer support video applications, but here are ten common ones:

  1. Tutorials and How-To Videos: These videos help customers learn how to use a product or service.
  2. Troubleshooting Videos: These videos help customers solve problems they may be having with a product or service.
  3. FAQ Videos: These videos answer frequently asked questions about a product or service.
  4. Testimonial Videos: These videos feature satisfied customers who share their positive experiences with a product or service.
  5. Product Demo Videos: These videos showcase a product or service in action, highlighting its features and benefits.
  6. Live Chat Videos: These videos provide real-time support to customers via a live chat interface.
  7. Training Videos: These videos are used to train employees on how to use a product or service.
  8. Onboarding Videos: These videos help new customers get started with a product or service.
  9. Customer Success Videos: These videos showcase successful outcomes and results achieved by customers using a product or service.
  10. Interactive Videos: These videos allow customers to interact with a product or service in a more engaging and immersive way.

Tools available for these categories of customer support video:

  1. Tutorials and How-To Videos: ScreenyFlow ( video tool), ScreenFlow, Camtasia, Loom, Adobe Captivate, Wistia
  2. Troubleshooting Videos: ScreenyFlow ( video tool),Snagit, CloudApp, BombBomb, Vidyard, Panopto
  3. FAQ Videos: ScreenyFlow ( video tool), Biteable, Animoto, Moovly, Powtoon, InVideo
  4. Testimonial Videos: iMovie, Adobe Premiere Elements, WeVideo, Animaker, Filmora
  5. Product Demo Videos: ScreenyFlow ( video tool),Final Cut Pro, Adobe Premiere Pro, Blender, DaVinci Resolve, Lightworks
  6. Live Chat Videos: Zoom, Skype, Google Meet, Microsoft Teams, GoToMeeting, meeting
  7. Training Videos: ScreenyFlow ( video tool),Articulate Storyline, Elucidat, Adapt, iSpring Suite, Gomo Learning
  8. Onboarding Videos: ScreenyFlow ( video tool),HapYak, Kaltura, Vyond, Camtasia, Wistia
  9. Customer Success Videos: Hippo Video, Adobe Spark Video,, ScreenyFlow ( video tool),Animoto, Biteable
  10. Interactive Videos: H5P, Rapt Media, WIREWAX, Ceros, Klynt


Overall, in today’s digital world, video has become an essential tool for providing superior customer support,from customer education to troubleshooting, video can provide a better customer experience and increase customer satisfaction and loyalty.

By using these video applications, companies can better meet the needs of their customers and provide a better customer experience. Whether you are a small business or a large enterprise, there are many benefits that customer support video applications can bring to the table.